CLEAR BEAUTY 2


AND WE'RE READY TO BE THE CHANGE IN STEPPING FORWARD INTO THIS NEW MOVEMENT OF TRANSPARENCY & EDUCATION:  

 

So, what does it mean for a brand to practice Clear Beauty? Aside from the obvious ones, like clear ingredient lists & resources on ingredients, here’s just a FEW from the checklist we used to ensure that we are leaving you informed + empowered:

  • Are we avoiding using fearmongering as a marketing tactic?
  • Are customers able to understand the claims we use?
  • Have we avoided making any claims that could be considered ‘greenwashing’? e.g. vague environmental or ingredient claims
  • Do we list all ingredients? e.g. all ingredients in multi-component ingredients, including solvents & preservatives?
  • Have we done everything possible so our customers can make fully informed purchase decisions?